Looking for a dynamic, self-motivated marketing professional to join our team of culture experts. The Multicultural Marketing team at HBO is responsible for placing our programming and brand in a cultural context. Our culture-first approach requires an individual with an appetite for discovering and engaging with emerging cultures, subcultures, and cultural influencers. We’re looking for someone who is naturally inquisitive and has a keen interest in what shapes and defines culture across a spectrum of communities.
50% Campaign Management
Manager will be responsible for the day-to-day management of consumer advertising and promotional efforts targeting HBO’s multicultural audiences (Black, Latinx, Asian American Pacific Islander, and LGBTQ)
50% Evergreen Strategies and Executions
Manager will assist in the development and execution of evergreen strategies and executions that bring the HBO brand and our programming to our key communities wherever they may be.
What you'll do:
Manage development, planning and implementation of consumer campaigns and promotions, ensuring seamless roll out and execution.
Provide direction to external vendors and agencies, manage feedback and maintain project timelines and budgets.
Work collaboratively with internal stakeholders/teams (Program Advertising, Digital & Social Media, Creative Services, Research, Corporate Social Responsibility, Media Relations) to maximize campaign opportunities and support around key efforts and ensure strategic alignment.
Manage planning and execution of high-impact marketing activations and events.
Create and update presentation decks for campaign planning and reporting.
Monitor budget to ensure compliance with budgetary guidelines and identify potential cost savings.
Identify partnership opportunities across a variety of verticals (publishing, influencer, community events, etc) and act as a key liaison between the department and those organizations.
Develop best practices for influencer identification and management
Identiy and manage social listening platform to track consumer behaviors that could impact our strategies.
Identifying Multicultural Marketing opportunities with external partners, festivals, influencers, and content creators.
Develop culture-first strategies that contextualize our content for multicultural audiences.
Manage coordinators on a project-by-project basis
What you'll need:
5+ years of experience working at a media company or advertising/promotions agency (entertainment industry experience preferred; multicultural marketing experience a plus)
Strong MS Word, Excel and PowerPoint skills
Excellent writing and oral communications skills
Ability to think creatively and strategically
Ability to manage multiple projects and thrive in a fast-paced environment
Must be a strong team player and enjoy working collaboratively
Well-versed in social media and digitally savvy